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on whether you are just starting on your coffee journey or looking to increase your existing knowledge.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eJames Hoffmann is the managing director of Square Mile Coffee Roasters, a multi-award winning coffee roasting company based in East London. He is also the World Barista Champion 2007, having won the UK Barista competition in both 2006 and 2007. He writes a popular blog, www.jimseven.com, about coffee and the coffee business. 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Along the way we learn about everything from the development of the espresso machine, to why strength guides on supermarket coffee are really not good news. This is the first book to chart the coffee production of over 35 countries, encompassing knowledge never previously published outside the coffee industry.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFor everyone who wants to understand more about coffee and its wonderful nuances and possibilities, this is the book to have.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e“Written by a World Barista Champion and co-founder of the great Square Mile roasters in London, this had a lot to live up to and it certainly does. Highly recommended for anyone into their coffee and interested in finding out more about how it's grown, processed and roasted.” (\u003c\/span\u003e\u003ci\u003eAmazon customer\u003c\/i\u003e\u003cspan\u003e)\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e“Whether you are an industry professional, a home enthusiast or anything in between, I truly believe this is a MUST read.” (\u003c\/span\u003e\u003ci\u003eAmazon customer\u003c\/i\u003e\u003cspan\u003e)\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e“Informative, well-written and well presented. Coffee table and reference book - a winner” (\u003c\/span\u003e\u003ci\u003eAmazon customer\u003c\/i\u003e\u003cspan\u003e)\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e“Very impressive. It's amazing how much territory is covered without overwhelming the reader. The abundant photos and images are absolutely coffee-table-worthy, but this book is so much more. I think it would be enjoyable for an obsessed coffee geek or someone who just enjoys their java.” (\u003c\/span\u003e\u003ci\u003eAmazon customer\u003c\/i\u003e\u003cspan\u003e)\u003c\/span\u003e\u003c\/p\u003e","brand":"James Hoffmann","offers":[{"title":"Default Title","offer_id":65435100020758,"sku":"9781784729868","price":49.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/0500\/9174\/files\/James_Hoffman_World_Atlas.png?v=1773427684"},{"product_id":"pour-over-coffee-bundle","title":"Pour-Over Coffee Bundle","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eStart your pour-over journey with confidence using this complete bundle. You'll get a V60 dripper with proven spiral ridges for balanced extraction, quality paper filters that produce a clean cup, and a Japanese carafe built to last!\u003c\/span\u003e\u003c\/p\u003e","brand":"Roux Bakehouse","offers":[{"title":"Default Title","offer_id":65545194864662,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/0500\/9174\/files\/V60_Pourover_Kit.png?v=1773427133"},{"product_id":"geo-c-pro-digital-coffee-scale-nuttii","title":"Geo-C Pro Digital Coffee Scale | Nuttii","description":"\u003cp\u003eThe Nuttii Geo-C Pro Digital Coffee Scale is your ultimate companion for precision and style. Designed for coffee enthusiasts and professionals alike, this sleek and swift scale ensures accurate measurements every time, helping you craft the perfect brew. Its compact design makes it easy to carry, while its advanced features cater to all your weighing needs. Whether you're at home or on the go, the Geo-C Pro is the ideal tool to elevate your coffee experience.\u003c\/p\u003e\n\u003cp\u003eWith three weighing modes (Espresso, Filter and Manual), bright display, USB-C charging port and a 600mAh battery, the Geo-C Pro is easy to use, easy to charge and has plenty of power to brew throughout the day.\u003c\/p\u003e\n\u003cp\u003eWeighing only 160g (5.64oz) and with its biggest dimension only 80mm (3.15in) the Geo-C Pro's smaller footprint is ideal for travel and fits comfortably on espresso machine drip trays (and the pocket of your jeans).\u003c\/p\u003e\n\u003cp\u003eIts bean tray can be used as a portafilter rest, a funnel to accurately guide your beans into a grinder, and when flipped over and secured with the included reinforced strap, as a protective cover for storage or travel.\u003c\/p\u003e\n\u003cp\u003eThe Nuttii Geo-C Pro. Where precision meets portability - make every gram count!\u003c\/p\u003e","brand":"Nuttii","offers":[{"title":"Default Title","offer_id":66912908378134,"sku":null,"price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/0500\/9174\/files\/Nutti_Geo_Scale.png?v=1773427664"},{"product_id":"hario-v60-02-filters-100-pack","title":"HARIO V60-02 Filters (100-Pack)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eFOR A CLEAN CUP\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExtract all the goodness and aroma from your freshly ground coffee beans. Gives you a sediment free clean cup of coffee. Biodegradable and environment-friendly. 100 pack of HARIO V60-02 paper filters.\u003c\/p\u003e\n\u003cp\u003eAs with any paper filter, ensure that you rinse through with boiling water first to remove any remaining paper taste.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eUse in your HARIO V60-02 dripper for a clean brew and a quick cleanup.\u003c\/span\u003e\u003c\/p\u003e","brand":"HARIO","offers":[{"title":"Brown","offer_id":66913008156694,"sku":"VCF-02-100M","price":14.5,"currency_code":"CAD","in_stock":true},{"title":"White","offer_id":66913008189462,"sku":"VCF-02-100W","price":14.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/0500\/9174\/files\/V60_Filters_-_100_Pack_Brown.png?v=1773427778"},{"product_id":"finca-aurora-matagalpa-washed","title":"Finca Aurora Matagalpa, Washed","description":"\u003cp class=\"p1\"\u003eTasting notes: \u003ci\u003eorange, milk chocolate, lychee\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eEnrique Ferrufino and Silvia Norori were doctors by trade, but coffee was in the family - Enrique was born on a farm, and his grandfather was a small producer. When they acquired Finca Aurora in 2004, there were no roads and no infrastructure. 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A chapter living in Canada shaped his understanding of specialty coffee from the consumer side, and when he returned to Brazil he channeled that perspective into elevating the family's work. 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